The New Air Max 1 'Since '72' (2024) celebrates the monumental legacy of the New brand, paying homage to the year it was founded. This special edition combines vintage-inspired design cues with modern materials, embodying both New's roots and its forward-looking innovation in sneaker culture.
Overview Crafted with a "Light Bone" mesh base, the Air Max 1 'Since '72' features "Pale Ivory" suede overlays that provide a refined, minimalist look while accentuating the iconic Air Max silhouette. A subtle yet striking "University Red" Swoosh wraps around the shoe, complemented by additional red accents on the tongue tag and heel branding, adding a bold contrast. The sockliner, adorned with a graphic nod to New¡¯s founding year, celebrates the brand¡¯s journey from 1972 to present day. The sneaker¡¯s classic midsole houses the signature visible Air unit, offering both comfort and a testament to the Air Max line's enduring innovation. The rubber outsole, finished in a durable, gum-inspired hue, completes the timeless aesthetic, bridging the past and future of New design.
Key Highlights
'Since '72' Theme: Pays tribute to New's inception, incorporating heritage colors and subtle detailing to celebrate over five decades of sportswear legacy. Premium Materials: Features a combination of suede and mesh, ensuring a balance of durability and breathability suited for everyday wear. Classic Air Max 1 Silhouette: Retains the original Air Max look, with modern touches that make it an ideal choice for collectors and enthusiasts alike.
